It is wise for you to know with whom you’re doing business, and why the businesses I recommend on this site are so popular.
The Iannelli Diamonds Story
Since 1956, Iannelli Diamonds has been a well known and respected family business in the NYC Jewelry Industry. A staple in the Diamond District since 1977, our number one priority is customer satisfaction and to create life-long friends.
Whether you are visiting our showroom in the Diamond District or here at IannelliDiamonds.com, we have a tremendous selection of only the finest-quality GIA certified loose diamonds and gemstones, earrings, pendants, bracelets, necklaces, and designer wedding bands and engagement ring settings from which you can choose.
Specializing in Engagement Rings and Exquisite Diamonds, the Iannelli Diamonds team of experts will guide you through the process, educate you on what to look for in buying a diamond and find the best stone for any budget. The team maintains an honest and casual atmosphere to make you feel right at home with trusted friends, and this is a testament to why thousands are part of the Iannelli Diamonds Family.
Looking for a specific GIA Certified Diamond, we have pretty much every diamond size and quality combination you can think of; and if we don’t have it on hand, we’ll use our vast network of industry connections to make your dream a reality.
Iannelli Diamonds was founded in 1956 in Brooklyn, NY they have been a well-known and respected family business in the NYC Jewelry Industry ever since. The family moved to the NYC Diamond District in 1977 and they have been a strong influence in the diamond trade on 47th Street from that day to this.
Iannelli Diamonds specializes in Engagement Rings and is known for being honest and easy to work with. When we met with the family this was quite obvious to us. Make sure to read this interview with Joe Shovak here: https://www.jewelers.nyc/iannelli-diamonds/
This is the text of the entire interview by the revewers who seem to have disappeared after year 2020. His article has also been deleted from the Internet, I think simply because it was old. These businesses do their best to maintain high standards, build good long lasting reputations and see customers repeatedly.
We caught up with Joe Shovak recently to discuss Iannelli Diamonds’ success in the NYC Diamond District, and more importantly to congratulate him on his family’s business taking a Top 10 spot in our Diamond District NYC Best Stores review. Getting into our top 10 is no easy feat because there are 1365 Jewelers on 47th Street’s Jewelers Row and only ten make it. This means about 1 out of 135 stores.
We asked Joe about the history of the store because we knew, after 60 years in the diamond business, Iannelli Diamonds must have a great story. We were right.
Jonathan Winter: “Your store metrics are terrific. Between a rock solid five-star rating from your customers on YELP, an A+ rating by the Better Business Bureau and a strong fan base on Facebook, we know that you deliver great customer satisfaction. What we want to know about is the Iannelli story. Tell us about the store’s history.”
Joe Shovak: “Sure. Iannelli Diamonds started in Dyker Heights, Brooklyn. My grandfather Michael Iannelli and his brother Carmine Iannelli opened the business in 1956. We celebrated our 60th Anniversary last year. Uncle Carmine served in World War II and then received funding from the GI Bill to train on how to set diamonds – that is how he got started.”
Jonathan: “When did your family business move from Brooklyn to Jewelers Row?”
Joe: “In the mid 1970s. The Diamond District was expanding on 47th Street and the Iannelli family wanted to become part of it. We started small, with Carmine opening a little diamond booth in the Diamond Exchange. Pretty soon my grandfather joined Carmine in Manhattan and shut down our Brooklyn store completely.”
CHECK PRICES BEFORE YOU GO TO THE DIAMOND DISTRICT IN NYC
30 Day Returns | One Year Buyback | BBB Pinnacle Award Winner | Featured in the New York Times
Round | Princess | Marquise | Cushion | Emerald | Oval | Pear | Radiant
Jonathan: “What about Anthony and Mario?”
Joe: “Anthony and Mario Iannelli are Michael’s sons. Anthony was the driving force behind the business’ energy in the 1970s and he moved the business to our current location here at 45 West 47th in 1990. Also, by that time Michael and Carmine had retired to Texas and Anthony had fully taken the reins. Mario joined in the late 1990s completing the Iannelli Brothers return.”
Jonathan: “And you are the third generation Iannelli?”
Joe: “Yes.”
Jonathan: “What makes Iannelli different than the other stores here on 47th Street?”
Joe: “First, understand that there are both good and bad operators on Jewelers Row, so that is a tough question. We focus on quality of product, not slickness of presentation. We’re pretty laid back so when a customer walks into our store they don’t feel like they are being pressured. We’d love to sell them a diamond of course, but we are in this for the long game.
By providing great service and very importantly by understanding the customer’s needs today we will keep them (as customers) for a lifetime…”
After we finished with Joe we spent time online with Iannelli Diamond’s inventory. We were looking for three very specific inventory attributes on their website.
The first was the focus on GIA graded diamonds. The second was the size of inventory itself and the third is the ability to sort that inventory right down to polish and symmetry. Iannelli Diamonds had nailed all three. We were impressed.
Then we inquired about their non-diamond inventory. Settings, wedding bands, etc. It was massive. When I asked Joe if they ever run into customers that have needs they can’t satisfy he said: “that’s usually not a problem, but if we don’t have it we can get it, and if it’s really unusual or unique we can make it custom for the customer.”
Bottom Line
We highly recommend stopping by Iannelli Diamonds on your next trip to the Diamond District. Spend time with the staff, and tell them what you are looking for. Even if you can’t put it in words, their reputation suggests they will be able to find just the right piece for you anyway.
You can reach Iannelli Diamonds at 212-575-1700
In 2019 ad 2020 This what their rating chart looked like.
45 W 47th St, New York, NY 10036
212-575-1700
 Primary Offering: Engagement Rings
| YELP Rating: 5 Stars
|
Their address is: 45 West 47th Street
Tell them New York City Area Shopper Magazine sent you! We’re working to help them and You.
