A Minute or Two About Bringing
More Patient Traffic
Hello……
Can We Talk For A Minute or Two? This page could make a huge difference in the rest of your career income. Allow me to explain about how I can bring you More Patient Traffic.
You may have seen a few lines of this previously but you’ll move into new territory after a few lines.
There’s something important and new going on in and around New York City.
I’m the editor of a new concept magazine that combines
Local SHOPPING,- Local Travel Vacations, Day Trips
- and Fashion.
It’s becoming a very pleasant magazine to page through and that’s why it draws viewers back repeatedly. The Autumn and Winter covers are already in the design stages. It’s expanding, bringing in more of the social media sorts of factors that draw readers to look again, and again.
It replaces the past long lost Telephone Directories. It’s far more effective than Google, Yahoo, or Yelp. It’s destined to be localized for the Greater New York City Area. It will be far more effective for our city than Facebook was ever conceived of becoming.
The most interesting thing for YOU right now is, Your clinic IS ALREADY IN IT!
I should hope that captures your interest. If you’re reading Email, The page to LEARN MORE about the entire concept was given to you.
If you got here without email, you’re on the right page now.
I’m ABOUT TO GIVE you something akin to a practice building seminar FREE on “digital paper.”
If there’s anything missing from most Health-Professions college courses, it’s more about managing a practice and drawing more patients in.
This short booklet will explain what everyone needs to know about marketing a practice with today’s modern methods, and the wrong and right ways of/for reaching today’s prospective new patients.
Download this PDF booklet FREE, and enjoy it when you have time to relax and read.
You can never know too much about marketing and advertising, and this information cuts to the bottom line quickly and shows why many websites are not drawing More Patient Traffic.
Why are other media like Google so expensive and getting very little result for their cost?
Advertising should never COST anything. It should earn so much that it repays its cost and makes a profit.
Well produced informative advertising doesn’t need to be wild and “creative.” It needs to get the right message to the right people when they want to see it.
And It needs to understand their eyes, their reading problems, and their panic. They really don’t want to read everything about a doctor’s courses and qualifications immediately.
They want to know, “Who can I talk to NOW???” And then….they’ll read everything a little later.
I find many young “modern” ad “copywriters” do not know the basic phrases that will draw more attention and calls for an appointment. Many don’t even know that for advertising work, a paragraph should not run longer than 7 lines!
This one fact alone explains one of the reasons your clinic has been losing many potential calls and new patient appointments. In some cases, in the pages I’ve created, I have made small corrections.
Many of these younger writers have wonderful eyesight, which will begin to deteriorate after age 35.
Most of your patients are older than 35. That is why you see a bigger, wider type face. If your potential new patients can’t easily read the page, they’ll leave the web page and look elsewhere.
“There goes another dissatisfied, lost customer!”
I know eye problems from personal experience, but these young women and men web page designers do not.
The very thoughts about
- who is reading,
- what their ages may be,
- and anything about their eyesight never occurs to them.
You’re been paying these “experts” to get little to nothing accomplished. And they made a huge mistake, by not researching, surveying and even visiting with many of the over-age=35 set to discover what they never realized they’ve been missing.
They are web coding technicians. They are not sales, marketing, and advertising experts. They should NOT be writing advertising for anyone! Their schooling was in computer science. None of that qualified them to write advertising.
By their basic personality, we know from surveys, they don’t like to “hang out” with many people and would never consider sales-work as a career.
We draw the conclusion, they developed a web page production industry to “make pages look good,” but they know nothing about writing advertising.
I don’t write code. I have 59 years of experience and training in sales, and advertising “copywriting.”
There are no colleges teaching this. We learn by reading the great names in advertising and marketing, and practicing what they teach. That expertise is what you need working to improve your web pages. I can’t convince you about that by writing to you. The best answer was to work up many pages for you to read.
You and most of the NYC area merchants need this expertise but no one has been offering it to them, or you.
Only the biggest names in the direct mail ad industry know what I just told you. They know because they survey and test every detail, colors, type faces, headlines, added notes in envelopes, everything about and on the outside and inside of that “package” is tested and retested to find out what works most economically and gets more sales.
NO ONE in the Website Development Industry has been thinking about this or testing it.
Many of the world’s best ad copywriters have been salespeople, and they teach within their ad agency.
They find that experienced salespeople make the best advertising copy-writers.
I fit that profile exactly.
I developed two careers. I had a first sales job at age 10 and then worked in our family business behind the counter on weekends, helping to serve customers, at the counter and on the phone, from age 12.
I got a job selling advertising into a newspaper at age 18. A year later I was in Boston taking study in TV Production, Radio Performance, Mass Communication and Advertising Sales. I worked there for a while selling for an ad agency.
Which career path should I follow? My mother and her friend decided for me that I should go to Chiropractic College.
I applied my Human Physiology credits, and continued to complete a Doctor of Chiropractic degree, At Palmer College in Davenport, Iowa. I also studied Classic Massage and mixed my work with Chiropractic adjusting or if you prefer, “spinal manipulation,” and many years later learned that what I was doing is now called “Medical Massage.” (A big surprise for me.)
On The Cover Page you’ll see a link to Dr’s and Health-Care providers. Click that link Click on any doctor’s name (yours if it is in the list. and see your page.)
There’s a web page visits-counter at the bottom left. That number is destined to rise. Take note of it and see how I’m doing for you. That web page visits counter can do what nothing in print can. The web page developers never did know what to do with it and to this minute most of them never mention it to prospective clients.
In a few places in some of the sample ad pages I’ve made, I’ve broken long paragraphs into shorter ones or said something that will help patients feel more confident about calling your office for an appointment.
We don’t want them puzzled with more questions. We want them comfortable with the appointment making process. They know they should call you, they know why, and I have convinced them that they need and want an appointment!
As one of my teachers said, “Show them what they want to buy.”
That’s what I do. I cover the medical terms and definitions, and the steps to help them feel completely comfortable about calling your office RIGHT NOW.
Latest information indicates that close to 78% of doctors don’t think online listings (as for example with Google or Yelp) are effective. I agree.
However, when placed within an interesting magazine with a yellow pages phone book style look-up format it can be VERY effective and will more than repay its costs.
If it repays its cost, the affect is, you’re getting FREE Advertising space!
Many yellow page directory managers thought Google was the end of their business. They made a gigantic mistake. Google is not even half as grand as the Google sales department imagines or advertises their product to be.
The sort of well done informative Advertising I Produce Doesn’t Cost. IT PAYS!
You’re getting FREE advertising now as a sampler while we build traffic. Of course I want your help to build our audience bigger. Agencies will reach masses of social media readers, but I can’t pay them out of my meager pension. When you see that patients are looking and calling, I’m confident you’ll decide to chip in, and I’ll thank you for an entire year, with MUCH MORE exposure than you’re buying.
We can talk about that later. There’s much more for you to know first.
Who is Mrs. Fright, and why should we care?
You REALLY should see her Background Story HERE and then follow the links to see what “detail page” it refers to. You probably know this doctor. He’s famous and I think probably a genius. (All of these links open in a separate tab so you won’t lose your place.)
Next, download the PDF booklet. and see the Magazine cover page.
GO HERE to the cover page, learn more and see the thus far developed Magazine Sample for Autumn of 2024. I’m working on it almost every day. It’s getting better all the time. Take A Free Look. GO HERE
Please be aware, You are welcome to send me a note about corrections. I’ll make any changes you require without charge.
See this page Contact Us & Advertise for all contact information. I’m thankful for you help and “collaboration.” I’m grateful for us to work together.
If you’re even the slightest bit interested to know more, and have more patient traffic for the rest of your career, download this FREE PDF.
Just click this link. Do this now and then see the cover page.
More-Patient-Traffic-oct-14-2024
Thanks for your kind attention.
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